Don't Miss Discover Boating Webinar on Reaching Next Generation Boaters - Thursday, March 30
Date Posted: March 27, 2023
Source: NMMA
On the heels of Discover Boating's audience segmentation and behavior research, which was leveraged to create the recent launch of the Discover Boating brand identity and "See You Out Here" campaign, learn more about the latest data into the next-generation segments to understand behavioral shifts post-pandemic in an all-industry webinar on Thursday, March 30.
This research looks into the mindset of the next-generation audience to better understand how to connect with and attract them to boating.
DATE: Thursday, March 30
TIME: 1:00 pm ET
Speakers include:
- Ilana Bryant, Head of Strategy, Cutwater Agency
- Kevin Williams, VP of Marketing, NMMA
- Ellen Bradley, Chief Brand Officer and SVP of Marketing and Communications, NMMA
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