ADVERTISE

Our readers are qualified buyers

The difference between Waterway Guide and other publications is in the "quality" of our readers as consumers. For one thing, nearly all of them own boats and use them. That's why they buy our Guides. That means they are affluent and active. They dock their boats at marinas. They buy gear and electronics. They are likely to buy a bigger boat. Amazingly, our average reader has already owned more than five boats. Unlike the competition for your advertising dollar, our circulation base has few armchair adventurers. That, combined with their long shelf life, is why Waterway Guide publications, including our new Waterway Guide Magazine, are the best value for your advertising dollars. Our partners in advertising have so much confidence in our power to "pull" customers to their products and services that we enjoy a 97 percent renewal rate.

At right is a sample Waterway Guide advertisement.